Junior Associate - Performance Marketer
Location: Bangalore | Experience: 2–3 Years | Type: Full Time
About BrandStory Digital:
- We help B2B and B2C brands unlock performance-driven growth through digital marketing strategies.
- Expertise in building brand narratives and executing targeted campaigns across industries.
- Deliver measurable results by blending creativity, data, and technology.
- Ideal for candidates passionate about paid media, data-driven decisions, and working in a high-performance team.
Role Overview
- Position: Junior Performance Marketing Executive
- Experience: 2–3 years of hands-on campaign management (agency, freelance, or internship).
- Focus: Assist in setting up, managing, and optimizing Google Ads campaigns across Search, Display, YouTube, and Performance Max.
- Exposure: Work on multiple client accounts, driving ROI, leads, and revenue.
- Growth: Learn under senior marketers with mentorship and opportunity for ownership.
Key Responsibilities
1. Campaign Management & Optimisation
- Assist in setting up and optimizing Google Ads campaigns (Search, Display, YouTube, and Performance Max).
- Conduct keyword research, competitor analysis, and audience targeting.
- Monitor performance, adjust campaigns, and improve ROI/lead generation.
2. Google Ads Management
- Understand keyword match types (exact, phrase, and broad).
- Conduct regular search term audits for new opportunities and negatives.
- Improve ad relevance and Quality Score (ad copy, landing pages, Page Speed Insights).
3. Meta (Facebook/Instagram) Ads
- Build understanding of audience types (core, custom, and lookalike).
- Contribute creative ideas for ad copy and visuals for brand awareness, lead generation, and sales campaigns.
4. LinkedIn Ads
- Assist in setting up campaigns targeting professional demographics.
- Gain exposure to LinkedIn audience targeting.
5. Collaboration & Learning
- Work with paid media, SEO, content, and design teams to create integrated strategies.
- Support ad copy, landing page recommendations, and A/B testing plans.
- Learn to interpret performance reports and guide optimizations.
6. Reporting & Communication
- Help analyze campaign data and extract insights.
- Assist in preparing clear performance reports and presentations (PowerPoint/Google Slides).
- Join client calls and internal reviews to understand goals and share performance updates.
What We’re Looking For,
- 2–3 years of Google Ads campaign management experience (freelance, agency, or internship).
- Knowledge of CPC, CTR, ROAS, and conversion rate.
- Familiarity with tools: Google Ads Manager, Google Analytics, and Data Studio.
- Strong attention to detail, analytical mindset, and eagerness to learn.
- Bonus: Exposure to Meta Ads, LinkedIn Ads, HubSpot, or other CRM tools.
Tools You'll Work With
- Paid Media: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
- Analytics: Google Analytics, Data Studio, SEMrush
- CRM & ABM: HubSpot, Zoho CRM, Apollo.io
- Collaboration: Slack, ClickUp, Notion
Why Join BrandStory Digital?
- Work on live client accounts and track real business impact.
- Learn directly from senior marketers in a growth-focused culture.
- Gain access to advanced tools and resources.
- Competitive salary, upskilling support, and clear career progression paths.
Ready to Apply?
If you’re excited about digital marketing, eager to work on performance campaigns, and ready to accelerate your career—we’d love to hear from you.
